An Ultimate Guide To Gathering Customer Feedback And Why Is It Important In Your Business

Mar 01, 2024

It’s true that having happy and satisfied customers will help your business grow.  But how can you ensure that your customers are satisfied? How can you figure out what customers like and dislike about your product or service?

It’s as simple as asking them!

However, when gathering customer feedback, it’s easy to become overwhelmed by the sheer number of options. It’s difficult to know where to begin with so many customers — and so many opportunities to connect with them. This guide will help you narrow down your options. Everything you need to know about the various ways is there at your fingertips.

Customer feedback is a proactive approach to getting information regarding your product’s experience. Direct messages, consumer surveys, social media mentions, website feedback, reviews, ratings, or in-person interactions are all possibilities.

Positive feedback allows you to develop your product and satisfy your customers’ expectations.

Negative feedback may have an impact on the reputation of your company. Responding quickly and politely to negative feedback will help you regain your customers’ trust. It allows you to provide more value and increase customer loyalty. More importantly, it removes your assumptions about your product/service and views it objectively.

To put it simply: Customer feedback refers to the insights, information, insights, input, and issues shared by current and potential customers about their interactions with your product, service, or company in general.

Customer feedback is essential since it serves as a guiding resource for your business’s future. You can uncover gems among the excellent and poor reviews that make it easier to change and adapt the client experience over time. In a nutshell, feedback is the best method to keep your community at the center of everything you do.

You are intimately familiar with your products or services. It is necessary to uncover what your customers prefer – what they like about your items, what they dislike, and why. Demonstrating that you actually listen to and value customer feedback will help you thrive in business. After all, your product is designed for customers, thus it should be as near to their specifications as feasible.

2. Customers feel more involved and important when you listen to their input and helps you acquire new customers

Nothing shows your customers how important they are more than asking questions and acting on them. When customers feel heard, they begin to associate your brand with positive connotations and convey their positive experience back at you, potentially leading to additional purchases in the future.

3. Listening to customer input can help you establish brand loyalty.

Actively collecting and responding to client feedback creates a relationship that personalises the purchasing experience. Maintaining client connections pays off. Instead of simply being a brand that provides high-quality products, you become their favourite.

4. Positive feedback comes from satisfied customers.

Positive feedback comes from satisfied customers.

Word-of-mouth advertising remains the most effective acquisition method, particularly for inbound marketing, in which the customer comes to you rather than the other way around.

If you want to earn clients through favourable reviews and word of mouth, you must ensure that the customer feedback you receive is positive.

5. Social proof builds trust with other customers

88% of consumers trust user reviews as much as personal recommendations. The decision to purchase can be heavily influenced by customer reviews, making the constant collection of customer feedback essential to grow your sales.

6. Negative customer feedback is beneficial!

Customers that are dissatisfied and provide comments should be viewed as an opportunity. Negative customer feedback should be cherished more than positive feedback since it provides you with a winning growth strategy on a silver platter! Things can go wrong if you don’t have a plan, so don’t ignore negative consumer feedback.

Customer feedback surveys

Surveys are the simplest way to collect feedback. Create short surveys with only the most important questions to gather more customer feedback and encourage people to answer because they don’t have to put in much work. Match customer feedback questions to improve the customer experience or perhaps lower total attrition.

Email surveys

Email surveys allow you to reach your target audience instantly. Because it is a support channel for most businesses, you may use each interaction to gather feedback. Embed the poll in the email so that your consumers may respond without having to navigate to a browser. This increases the response rate.

Social media

Customers will always want a quick answer. And one of the simplest ways to attract customers and communicate the best solution or suggestions is through social media.

But direct comments or mentions on social media aren’t the only avenues for your company to gather customer feedback. Examine social media networks for mentions and comments on all platforms. 

Instant website feedback

Within your website, you can solicit comments from your customers. Add a feedback box at the bottom of the page or after a user takes an action. When a customer performs an action, like purchasing a product or using a function, the website survey can be triggered.

Phone calls

Aside from new-age methods like social media and in-app chats, you may also collect feedback through phone calls. Calls are more natural since you can talk to your customers. Calls are far more thorough and frequently serve as excellent feedback sources. Based on their responses, the support team can ask more open-ended questions to better understand expectations.


As a marketing leader, you’re always looking for resources that will help you reach your marketing goals. While pursuing your business objectives, you may discover that what worked a year ago and generated thousands of new leads or brought you in more customers is no longer effective. 


It is critical to get customer feedback. Customers may improve every part of your business if you listen to their input. Consider your most important objectives and begin with one clear, uncomplicated approach for collecting customer feedback before moving on to more advanced strategies.

Consider your most important objectives and begin with one clear, uncomplicated approach for collecting customer feedback before moving on to more advanced strategies.

Customer service channels are an excellent place to start since your support team adds greater value when they treat every interaction as an opportunity to collect quantitative and qualitative feedback on real-world experiences with your business.

It’s time to pull up your big girl pants!

Do you want to Take the Leap from Side Hustle to a Successful Small Business? I can help.

Within the Creative Product Institute Mastermind, you will create a strategic plan for scalability and consistent thriving cash flow to launch your business to the next level.

If 2022 is your year to scale your Product Business, book a complimentary 30-minute call with me here to see if The Creative Product Institute is right for you.