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Why You Need A Coach To Attract The Corporate Gift Market

If you read my recent blog, How To Crack The Corporate Code, you will know that the corporate market can be a difficult demographic to attract. There’s so much to consider, from your brand positioning, to your marketing strategy and even your customer journey....

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How to Crack the Corporate Code

How to Crack the Corporate Code If you want consistent income and guaranteed sales for your giftware business, targeting corporate clients is an excellent sales strategy that is almost guaranteed to grow your business. I get asked time and time again, how to gain...

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How To Practise Self Care As An Entrepreneur

How To Practise Self Care As An Entrepreneur Self care is often thrown around like some woo woo hypothetical thing that’s in the ‘when I have time’ pile but it really should be in the ‘do it first’ pile. Burnout is REAL and it can creep up on us ever so slowly. I...

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What You MUST Include In Your Business Strategy

What You MUST Include In Your Business Strategy As a solopreneur, it can be a real challenge to work ON your business rather than IN it. I hear you. It can be so easy to get tied up in the day to day running of the biz that you often get stuck in the operations side...

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Exhausted Entrepreneurs: The New Epidemic

Exhausted Entrepreneurs: The New Epidemic It’s been 20 years since I joined the world of entrepreneurialism and I have to say, the landscape has changed drastically. The general consensus is, if you’re not an exhausted entrepreneur you may as well drop right out of...

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How to Price Gift Baskets to Sell

How to Price Gift Baskets to Sell Have you got a gift basket business? Wondering why you seem to be selling okay but the numbers aren’t flowing into your bank account? Struggling with cash flow? It could be because you are not pricing your gift hampers properly. You...

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How To Get The Most Out Of Your Email Marketing

As a small business owner with a limited budget, email marketing SHOULD be part of your overall marketing strategy. Did you know email marketing has trumped other forms of marketing in regards to ROI (return on investment) for the last 10 years in a row? For every $1...

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